Highlights Strategies for Enhancing Existing Customer Sales
Giles Sutton, Interim Co-CEO of CEDIA, shared his insights and perspective recently, in an article featured by the Forbes Business Council, under the headline: “15 Strategies For Boosting Sales With Existing Customers.” Sutton’s point of view focused on recurring monthly revenue opportunities. For more details, please note the Forbes write-up below:
Recurring Monthly Revenue Opportunities
Don’t just sell products; sell expertise. In the custom technology integration industry, we look for recurring monthly revenue (RMR) opportunities like system monitoring and troubleshooting. Maintaining and optimizing current systems not only provides steady cash flow, it also establishes an ongoing relationship that puts you in a far better position to capture the customer’s next big project.
Sutton was joined in the piece by fellow members of the Forbes Business Council, which includes leaders from the web design, financial growth, healthcare, and sales intelligence worlds.
The council is an invitation-only organization for successful small and mid-sized business owners who have been selected based on their depth and diversity of experience in leadership, management, customer engagement, technology, and growth.